Performance Marketing & Marketing Operations Executive
TweetPerformance Marketing & Marketing Operations Executive
Name: Performance Marketing & Marketing Operations Executive
Role: PR Marketing & Operations Executive
Industry: Lifestyle, Decor Stone
Location: Kolkata
Job Type: Full Time
Experience: 3- 6 years
Skills: performance marketing, operations, team handling, Social Marketing, Brand Marketing
Salary: Best in the industry
Education: BCA, MCA, BTech (CS/IT/EC)
Description:
Responsible for managing end-to-end performance marketing campaigns across digital platforms, ensuring ROI-driven results. You’ll also oversee marketing operations, campaign setup, performance tracking, coordination with creative and sales teams, and vendor management.
Key Responsibilities:
1) Plan and execute paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms.
2) Optimise campaigns for maximum ROI and lead generation.
3) Monitor analytics and generate actionable performance reports.
4) Collaborate with content and design teams for creatives and landing pages.
5) Manage CRM tools, lead tracking, and marketing automation workflows.
6) Support in SEO, email marketing, and remarketing initiatives.
7) Coordinate marketing budgets, vendor operations, and performance dashboards.
Required Skills & Qualifications:
1) Proven experience in performance marketing, digital campaign management, or marketing operations.
2) Strong hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, and CRM tools.
3) Analytical mindset with proficiency in Excel/Google Sheets and reporting dashboards.
4) Knowledge of SEO, SEM, and lead funnel optimisation preferred.
5) Strong communication and coordination skills to work across teams.
6) Bachelor’s degree in Marketing, Business, or related field.
Why Join Us:
1) Opportunity to work with a growing lifestyle brand, building a national footprint.
2) A creative, performance-driven environment where your ideas matter.
3) Scope to grow across marketing strategy, brand, and digital operations.