Job Description
Job Summary
We are seeking a creative and results-driven Digital Marketing Executive to strengthen our online presence, generate qualified leads, and support business growth. The ideal candidate should have experience in planning and executing digital marketing campaigns across multiple channels, including SEO, PPC, social media, email marketing, and content marketing. Experience in marketing software development services, web development, mobile app development, SaaS products, or IT solutions will be an added advantage.
Key Responsibilities
- Plan, execute, and optimise digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
- Develop and implement SEO strategies to improve website rankings and increase organic traffic.
- Manage PPC campaigns, monitor budgets, and maximize ROI.
- Create and publish engaging content for websites, blogs, social media, and email campaigns.
- Manage company social media platforms and increase brand awareness and engagement.
- Generate high-quality B2B leads for software development, web development, mobile application development, ERP, CRM, AI, and other IT services.
- Execute email marketing campaigns and marketing automation activities.
- Monitor website performance using Google Analytics, Google Search Console, and other analytics tools.
- Conduct keyword research, competitor analysis, and market research.
- Collaborate with the sales and business development teams to improve lead conversion.
- Optimise landing pages and conversion funnels.
- Track campaign performance and prepare weekly/monthly marketing reports.
- Stay updated with the latest digital marketing trends, tools, and search engine algorithms.