Job Description
Job Name : SEO Expert
Job Role : Seo/Smo
Industry : It Software
Job Location : Zirakpur (Chandigarh)
Experience : 1 to 3 Year
Salary : Depand on interview
Education : B.Tech / MCA / BCA
Job Description :
1.Primary responsibility for this role is to create, implement, track and report on SEO campaigns
2.Use a data-driven approach via web analytics for monitoring and reporting on SEO campaigns
3.Manage the day-to-day search marketing activities across multiple search engines
(Google, Yahoo, MSN, Bing, etc.) including the campaign planning, implementation,
budget management, performance review, and optimization of paid search campaigns.
4.Keyword research (discovery and expansion), review and editing of creative copy (titles
and descriptions), review and analysis of web site performance metrics, and optimization
of campaigns.
5.Grow and optimize our keywords portfolio through testing (A/B and Multivariate)
with ad copy, landing pages, bidding strategies, negative key wording, etc.
6.Create detailed search engine optimization recommendations for assigned sites
7.Track and report search engine referrals, keyword rankings and other SEO traffic
metrics for assigned sites
8.Implement strategies for attaining high rankings for relevant, high-volume search terms
9.Research, create and deliver a long-term SEO strategy for the channel that complies
with best practice standards and will drive sustainable traffic.
10.Proven SEO experience
11.Proven SEM experience
12.Solid understanding of performance marketing, conversion, and online customer acquisition.
13.In-depth experience with website analytics tools.
14.Experience with bid management tools.
15.Working knowledge of HTML, CSS, and JavaScript development and constraints.
16.Knowledge of ranking factors and search engine algorithms.
17.Up-to-date with the latest trends and best practices in SEO and SEM.